Ok you have an effective brand and understand the importance of marketing. The next phase is to develop a strategy which is both targeted and repeatable. The true secret in marketing a brand effectively is repetition. If you have read the marketing 101 page we use large insurance or fast food chains as examples of companies with strong brand awareness. The secret to that brand strength aside from a professional image and creative pitches is that they are everywhere. We all know these companies exist but yet still they advertise the most.
Whether it’s $200 or $20,000 a month every business looking to grow and/or avoid the roller coaster sales pitfall needs to put money into marketing every month. Revenue is tied to sales and sales are tied to customers, if customers don’t know you exist they cannot purchase your product or service.
With TMI’s wide range of products and a la carte style marketing plans it is possible to create a strategy with every ”realistic” budget type. As with anything it is an investment but with a unified and efficient plan combined with effective branding every business can see results making it a good one.